The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughoutyour organization

Bibliographic Details
Main Author: KELLEY
Other Authors: Littman
Format: Book
Published: New York : Currency/Doubleday , 2005
Subjects:

MARC

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245 1 4 |a The ten faces of innovation :   |b IDEO's strategies for beating the devil's advocate & driving creativity throughoutyour organization   |c Tom Kelley, Jonathan Littman 
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504 0 0 |a In this book, the author reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Filled with engaging stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. 
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