The power of a positive no : how to say no and still get to yes - URY (New York : Bantam Books, 2007)
No is perhaps the most important and certainly the most powerful word in the language. Everyday we find ourselves in situations where we need to say No-to people at work, at home, and in our communities-because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us. This indispensable book gives you a simple three-step method for saying a Positive No. It will show you how to assert and defend your key interests, how to make your No firm and strong; how to resist the other side's aggression and manipulation; and how to do all this while still getting to Yes. The Positive No will help you get not just to any Yes but to the right Yes, the one that truly serves your interests.
Keywords: Negotiation