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|a We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, the author shows us how to settle conflicts amicably to reach a win-win solution every time. Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most readers never knew were negotiable, such as departmental store purchases, medical costs, loan rates, phone bills, and credit card fees. He reveals how to develop the skills and the confidence we need to negotiate successfully and achieve our goals at work and in our personal lives.
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