Words That Work : it's not what you say, it's what people hear - LUNTZ (New York : Hyperion, 2007)
In Words That Work, the author not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, the author has something instructive to say about how language can help. Learn about the phenomenon of tranforming mere words into an effective arsenal for the war of perception we all wage each and every day.
Keywords: Communication in politic; Critical thinking; English language -- United States -- Rhetoric; Mass media and language; Persuasion (Rhetoric) -- Political aspects; Popular culture -- United States