The carrot principle : how the best managers us recognition to engage their people, retain talent and accelerate performance - GOSTICK (New York : Free Press, 2007)
The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. The authors show how the transformation power of purpose-based recognition produces astonishing increases in operating results. And they show how great managers lead with carrot, not sticks, and in doing so achieve higher productivity, engagement, retention, and customer satisfaction. Following these simple steps will make you a high-performance leader and take your team to a breakthrough level of achievement.
Keywords: Employee motivation; Incentive awards; Performance awards