| Bibliography: | Made to Stick is a book that transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures): the Nobel-Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcer; the charities who make use of the "Mother Teresa Effect"; the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening and often surprising funny, Made to Stick shows us the vital principles of winning ideas- and tells us how we can apply these rules to making our own messages stick. |
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