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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000023279 |
| 005 |
20070711.0 |
| 008 |
070620s2007 |
| 020 |
0 |
0 |
|a 9781400064281
|
| 090 |
0 |
0 |
|a 302.13
|b HEA
|
| 100 |
1 |
0 |
|a HEATH
|h Chip
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| 245 |
1 |
0 |
|a Made to stick :
|b why some ideas survive and others die
|c Chip Heath, Dan Heath
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| 260 |
0 |
0 |
|a New York :
|b Random House Pub ,
|c 2007
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| 300 |
|
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|a 291p., ;
|c 21cm.
|
| 504 |
0 |
0 |
|a Made to Stick is a book that transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures): the Nobel-Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcer; the charities who make use of the "Mother Teresa Effect"; the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening and often surprising funny, Made to Stick shows us the vital principles of winning ideas- and tells us how we can apply these rules to making our own messages stick.
|
| 650 |
0 |
0 |
|a Contagion (Social Psychology)
|
| 650 |
0 |
0 |
|a Context effects (Psychology)
|
| 650 |
0 |
0 |
|a Social Psychology
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| 700 |
0 |
0 |
|a Heath
|h Dan
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| 999 |
|
|
|a B000011687
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|