Promotional Strategy in Movies : Effectiveness of Product Placement

Bibliographic Details
Main Author: NOR Jasmin Mohd Yazi
Format: Thesis Book
Published: Shah Alam : Universiti Teknologi MARA , May 2007
Subjects:

MARC

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100 1 0 |a NOR Jasmin Mohd Yazi 
245 1 0 |a Promotional Strategy in Movies :   |b Effectiveness of Product Placement   |c Nor Jasmin Mohd Yazi 
260 0 0 |a Shah Alam :   |b Universiti Teknologi MARA ,   |c May 2007 
300 |a ix,57p., :   |b ill., ;   |c 29cm. 
502 0 0 |a Thesis (Bachelor of Business Administration (Hons) Marketing-Universiti Teknologi MARA, May 2007 
610 2 0 |a Universiti Teknologi MARA   |x Dissertation 
999 |a D000008382   |b THESIS AND DISSERTATIONS   |c REFERENCE   |e Default branch