The Element of Influence : the new essential system for managing competition, reputation, brand, and buzz - KELLY (New York : Dutton, 2006)
The Elements of Influence will tune you in to the art of playmaking and the strategic moves of players in everyday personal, corporate, or political life. It will give you conscious and competitive insight to ensure your success in the business of your life..and the life of your business.
Keywords: Competition; Strategic planning