The Medici Effect : what elephants & epidemics can teach us about innovation
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| Format: | Book |
| Published: |
Massachusetts :
Harvard School Press ,
2006
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| Physical Description: | xiii,207p., ; 21cm. |
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| Bibliography: | In The Medici Effect, the author show how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples of how we can turn the ideas we discover into path-breaking innovation. |
| ISBN: | 9781422102824 |