Leadership and Motivation : the fifty-fifty rule and the eight key principles of motivating others - ADAIR (London Philadephia : Kogan Page, 2006)
In Leadership and Motivation, the author explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers. He also puts forward his own theory of motivation-the fifty-fifty rule- and then identifies the eight key principles for motivating others. Thought provoking and written for those leaders who wish to work with the grain of human nature and not against it, the book is a vital addition to the debate on leadership from a true world-renowned authority.
Keywords: Employee motivation; Leadership; Motivation (Psychology)