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|a Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. In this book, the author bring his analysis of gurus into the twenty-first century. He identifies the essential ingredients of popular management ideas and contends that company managers, business school academics and management consultants all have the possibility of attaining gurus status by following the guidelines contained in this book. A must-read for all those studying organizational behavior, leadership and organizational psychology, or for those who wish to attain guru status.
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