| Bibliography: | This book is about the story of 50 business leaders like David Neeleman who have succeeded precisely because they cast aside conventional wisdom and charted their own course. You''ll learn how: Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel company in the world by firing all her professional advisors and running the company her way, Larry Page and Sergey Brin; entering late in a field crowded with huge competitors, built Google into the world's leading search engine without spending a dime on a brand campaign, Ely Callaway leveraged a novel design for a pitching wedge into one of the world's largest golf equipment manufacturers, and more engaging real-life stories directly from the top executives who lived them.
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