The Starbucks Experience : 5 principles for turning ordinary into extraordinary - MICHELLI (New York : McGraw Hill, 2007)
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies. Filled with real life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbuck Experience is a rich, heady brew of unforgettable user-friendly ideas
Keywords: Starbuck Coffee Company; Success in business handbooks, manuals, etc