| Bibliography: | This book offers a comprehensive, well-researched solution to teaching management communication. In this new edition, the authors focused on creating a useful, reader friendly presentation for students who grew up in the internet era. The majority of cases were rewritten or revised to include the option of Internet communication. While the text emphasizes practical communication skills every manager needs to master, it also addresses larger issues such as internal and external communications, public relations, personal communication, the use of advancing electronic communications, ethics, global multicultural communication, and the vital connections between communication and business strategy. |
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