The Secret to GE's Success - ROTHSCHILD (New York : McGraw Hill, 2007)
This book is the first book to identify and exlplain every aspect of the GE Code: the hallmark of all GE leadership teams. This book explores the five key reasons for the company's astonishing long-term achievements and equips leaders at any company with a far-ranging plan for strategizing the GE way and for dramatically improving organizational performance.
Keywords: Electric Industric -- United States -- Management -- Case studies; General Electric Company -- History; General Electric Company -- Management