Rethinking Public Relations : PR Propaganda and Democracy - MOLONEY (New York : Routledge, 2006)
Rethinking public relations second addition builds on the first edition with new thoughts,data and evidence in an accessible style.It develops thinking on the most important question facing PR today - its relationship with democracy - and finds a balance of advantages and disadvantages which leaves a residue of concern.The text sustains the view that PR is weak propaganda and argues that the most effective way to counter its negatives effect is for all organization and groups to have an effectives PR 'voice', so that all can be heard and then supported or rejected by the public.
Keywords: Democracy; Public relations