Beyond the balanced scorecard : improving business intelligence with analytics - BROWN (New York : Productivity Press, 2007)
Beyond the balanced scorecard:Improving business intelligence with analytics,by Mark Graham Brown,provides managers with the right metrics for evaluating important aspect of performance that are not accurately tracked by most companies and government organization."Measuring result is not easy,but doing it right and doing it well is a mandatory prerequisite to improving performance.One size does not fit all.If you want to get better at knowing how you are doing,then read this book and put Mark's insightful guidelines to work for your company.It will provide the best payback on an investment that you will ever get!"
Keywords: Business intelligence; Business mathematics; Organizational effectiveness -- Evaluation; Performance -- Management