The marketing mavens - CAPON (New York : Crow Business Book, 2007)
"A fascinating book with a much-needed, different point of view:This is big-picture marketing about companies whose entire orientation is 'to the market.'It's about people at vibrant and successful companies who orient themselves to the outside world of consumers, customers, and users.Everything Marketing Mavens think of and everything they do is in the context of the people who are actually buying the product and experiencing the brand.
Keywords: Customer relation; Marketing -- Management; Relationship marketing