Leadership brand : developing customer-focused leaders to drive performance and build lasting value
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| Format: | Book |
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Boston :
Harvard Business ,
2007
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| Physical Description: | xiv,270p. : ill. ; 24cm. |
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| Bibliography: | In Leadership Brand, Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it. |
| ISBN: | 9781422110300 |