Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Bibliographic Details
Main Author: ULRICH
Other Authors: Smallwood
Format: Book
Published: Boston : Harvard Business , 2007
Subjects:

MARC

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245 1 0 |a Leadership brand :   |b developing customer-focused leaders to drive performance and build lasting value   |c Dave Ulrich,Norm Smallwood 
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300 |a xiv,270p. :   |b ill. ;   |c 24cm. 
504 0 0 |a In Leadership Brand, Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it. 
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