Leadership brand : developing customer-focused leaders to drive performance and build lasting value - ULRICH; Smallwood (Boston : Harvard Business, 2007)
In Leadership Brand, Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it.
Keywords: Executive coaching; Leadership; Organizational learning