The power of impossible thinking : transform the business of your life and the life of your business

Bibliographic Details
Main Author: WIND
Other Authors: Crook,Coin, Gunther,Robert
Format: Book
Published: New Jersey : Wharton School Pub , 2006
Subjects:
Description
Physical Description:Ixvii,274p. ; 22cm.
Bibliography:Working on transformation initiatives with leaders of major global corporations,we have recognized a simple lesson with profound implications to change your world,you first have to change your own thinking.Neuroscience research shows that your mind discards the majority of the sensory stimuli you receive.What you see is what you think.The ability to see the world differently can reate significant opportunities,as companies such southwest Airline,FedEx,Charles Schwab and other have demonstrated.This book provides specific insights and strategies to help you understand the role of mental model,and know when to change them-so you can transform your organization and your world.
ISBN:0131877283