The soul of the corporation : how to manage the identity of your company
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| Format: | Book |
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New Jersey :
Wharton School Pub ,
2008
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| Physical Description: | xxxviii,208p. ; 23cm. |
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| Bibliography: | The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success.Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinararily valuable asset - and how, if not properly managed, it can become a huge liability. |
| ISBN: | 9780131857261 |