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| 001 |
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| 005 |
20080529.0 |
| 008 |
080401s2008 |
| 020 |
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|a 9780131857261
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| 040 |
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|a JPA
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| 082 |
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|a 659.2
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|a 659.2
|b BOU
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| 100 |
1 |
0 |
|a BOUCHIKHI
|h Hamid
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| 245 |
1 |
4 |
|a The soul of the corporation :
|b how to manage the identity of your company
|c Hamid Bouchikhi
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| 260 |
0 |
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|a New Jersey :
|b Wharton School Pub ,
|c 2008
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| 300 |
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|a xxxviii,208p. ;
|c 23cm.
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| 504 |
0 |
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|a The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success.Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinararily valuable asset - and how, if not properly managed, it can become a huge liability.
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| 650 |
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|a Brand name products
|x Management
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| 650 |
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|a Business names
|x Management
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| 650 |
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|a Corporate culture
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| 650 |
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|a Corporate image
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| 700 |
0 |
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|a Kimberly
|h John R.
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| 999 |
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|a B000012372
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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| 999 |
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|a B000012606
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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