Whatever you think,think the opposite - ARDEN (London : Penguin, 2006)
Whatever you think, think the opposite is a daring attack on the way we look at our work and our world.Instead of the usual boring advice, Paul Arden offers daring quips, aphorism and paradoxes - all seeking to revise what we hold as our ' common sense'.Whether you sell, manage or buy, Arden will inspire you with his original thinking, startling anecdotes, brilliant photographs and offbeat quotations from artists, scientists and philosophers.
Keywords: Decision making; Success in business