Service is front stage : positioning services for value advantage
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| Format: | Book |
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New York :
Palgrave Macmillan ,
2006
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| Physical Description: | xi,161p. ; 24cm. |
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| Bibliography: | This book contains a simple but powerful definition of services, based on a separation between back-stage and front-stage activities.Services deal with front-stage interactions, production, and manufacturing with back-stage operations.Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle, and the service-intensity matrix. |
| ISBN: | 97802300066007 |