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|a 97802300066007
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|a JPA
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|a 658.812
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|a 658.812
|b TEB
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|a TEBOUL
|h James
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|a Service is front stage :
|b positioning services for value advantage
|c James Teboul
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| 260 |
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|a New York :
|b Palgrave Macmillan ,
|c 2006
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| 300 |
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|a xi,161p. ;
|c 24cm.
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| 504 |
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|a This book contains a simple but powerful definition of services, based on a separation between back-stage and front-stage activities.Services deal with front-stage interactions, production, and manufacturing with back-stage operations.Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle, and the service-intensity matrix.
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| 650 |
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|a Customer services
|x Management
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| 650 |
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|a Services industries
|x Management
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| 650 |
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|a Total quality management
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| 999 |
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|a B000012556
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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