Big think strategy : how to leverage bold ideas and leave small thinking behind
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| Format: | Book |
| Published: |
Massachusetts :
Harvard Business School Press ,
2007
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| Physical Description: | xi,177p. ; 24cm. |
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| Bibliography: | How did apple rebound from a decade long slump? By creating a product - the iPod _ that transformed not just the company,but the entire music industry.In big think strategy,Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets. |
| ISBN: | 9781422103210 |