Big think strategy : how to leverage bold ideas and leave small thinking behind

Bibliographic Details
Main Author: SCHMITT
Format: Book
Published: Massachusetts : Harvard Business School Press , 2007
Subjects:

MARC

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245 1 0 |a Big think strategy :   |b how to leverage bold ideas and leave small thinking behind   |c Bernd H.Schmitt 
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504 0 0 |a How did apple rebound from a decade long slump? By creating a product - the iPod _ that transformed not just the company,but the entire music industry.In big think strategy,Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets. 
650 0 0 |a Creative ability in business 
650 0 0 |a Organizational effectiveness 
650 0 0 |a Strategic planning 
650 0 0 |a Success in Business 
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