Big think strategy : how to leverage bold ideas and leave small thinking behind - SCHMITT (Massachusetts : Harvard Business School Press, 2007)
How did apple rebound from a decade long slump? By creating a product - the iPod _ that transformed not just the company,but the entire music industry.In big think strategy,Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.
Keywords: Creative ability in business; Organizational effectiveness; Strategic planning; Success in Business