Global brand integrity management : how to protect your product in today's competitive environment
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| Format: | Book |
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New York :
McGrawHill ,
2008
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| Physical Description: | 309p. : ill. ; 24cm. |
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| Bibliography: | Global Brand Integrity Managment Present blueprint for protecting the core revenue-related assers of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practce into management principles that lower risk, ensure authenticity of product, enhance brand and loyalty and ultimately, increase profitability and shareholder value. |
| ISBN: | 9780071494441 |