Global brand integrity management : how to protect your product in today's competitive environment - POST; Post (New York : McGrawHill, 2008)
Global Brand Integrity Managment Present blueprint for protecting the core revenue-related assers of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practce into management principles that lower risk, ensure authenticity of product, enhance brand and loyalty and ultimately, increase profitability and shareholder value.
Keywords: Brand name products; Product counterfeiting -- prevention; Product management; Trademark infringement -- prevention