Global brand integrity management : how to protect your product in today's competitive environment

Bibliographic Details
Main Author:	POST
Other Authors:	Post
Format:	Book
Published:	New York : McGrawHill , 2008
Subjects:	Brand name products Product counterfeiting > prevention Product management Trademark infringement > prevention

Similar Items

The brandmindset
by: KNAPP
Published: (2000)

The origin of brands : discover the natural laws of product innovation and business survival
by: RIES
Published: (2004)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
by: AAKER
Published: (2004)

The new strategic brand management : creating and sustaining brand equity long term
by: KAPFERER
Published: (2004)

Asian brand strategy : how Asia builds strong brands
by: ROLL
Published: (2006)

Brand turnaround : how brands gone bad returned to glory and the 7 games changers that made the difference
by: POST
Published: (2012)

Branded customer service : the new competitive edge
by: Barlow
Published: (2004)

Brand sense : build powerful brands through touch,taste,smell,sight,and sound
by: BRAND
Published: (2005)

Be your own brand : achieve more of what you want by being more of who you are
by: MCNALLY
Published: (2011)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global
by: GREGORY
Published: (2007)

Experience the message
by: LENDERMAN
Published: (2006)

The soul of the corporation : how to manage the identity of your company
by: BOUCHIKHI
Published: (2008)

The 18 immutable laws of corporate reputation : creating, protecting & repairing your most valuable asset
by: ALSOP
Published: (2004)

EBrands : buiilding an internet business at breakneck speed
by: CARPENTER
Published: (2000)

Customer-centered products : creating successful products through smart requirements management
by: HOOKS
Published: (2001)

The innovation imperative : strategies for managing product models and families
by: SANDERSON
Published: (1997)

Product management
by: LEHMANN
Published: (2005)

Next generation development : how to increase productivity,cut costs,and reduce cycle times
by: McGRATH
Published: (2004)

Product leadership : pathways to profitable innovation
by: COOPER
Published: (2005)

Wordcraft : the art of turning little words into big business
by: FRANKEL
Published: (2004)

Product creation : the heart of the enterprise from engineering to e-commerce
by: FRANCIS
Published: (2000)

Pengurusan dan peningkatan kualiti dalam perkhidmatan awam
by: MALAYSIA. Jabatan Perdana Menteri. Unit Pemodenan Tadbiran Malaysia
Published: (1990)

Total innovation : how to develop the products that your customers want
by: BRAY
Published: (1995)

The Deming guide to quality and competitive position
by: GITLOW
Published: (1987)

Value Innovation Portfolio management : achieving double-digit growth through customer value
Published: (2006)

Continuous prosess improvement : simplifying work flow systems
by: ROBSON
Published: (1991)

High output management
by: Grove
Published: (2015)

Production of useful materials from oil palm biomass via acid hydrolysis
by: SITI Rohani binti Yusoff
Published: (2006)

Managing quality : an integrative approach
by: FOSTER
Published: (2003)

HOME baking
Published: (1999)

Maximizing employee productivity : a manager's guide
by: SIBSON
Published: (1994)

The Toyota way to continuous improvement : linking strategy with operational excellence to achieve superior performance
by: LIKER
Published: (2011)

The new shop floor management : empowering people for continuous improvement
by: SUZAKI,Kiyoshi
Published: (1993)

World class master scheduling
by: SHELDON
Published: (2006)

Kesitotoksikan dan kebioserasian dua produk penjagaan kulit
by: NURBAITI Md Isa
Published: (2006)

How to achieve zero defect marketing
by: MAGRATH
Published: (1993)

Measuring Organizational Performance : metrics for entrepreneurship and strategic management research
by: CARTON
Published: (2006)

Strategy for productivity improvement in the APMC Group of companies [Thesis]
by: SYED Abdul Rahman b Syed Abdul Kadir
Published: (1991)

Vital signs : using-quality, time and cost perfomance measurements to charts your company's future
by: HRONEC
Published: (1993)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by: KIM
Published: (2004)