Microtrends : the small forces behind tomorrow's big changes

Bibliographic Details
Main Author: PENN
Other Authors: Zalesne
Format: Book
Published: New York : Twelve Hachette Book , 2007
Subjects:
Description
Physical Description:425p. : ill. ; 24cm.
Bibliography:You have to look at and interpret data to know what's going on, and that conventional wisdom is almost wrong and outdated. The nation is no longera melting pot.We are a collection of communities with many individual taste and lifestyles. Those who recognize these emerging group will prosper. Penn show reader how to indentify the microtrends that can tranform a bisiness enterprise, tip an election, spark a movement, or change your life. In today's world, small group can have the biggest impact.
ISBN:9780446580960