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| 001 |
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20080904.0 |
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080624s2007 |
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|a 9780446580960
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| 040 |
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|a JPA
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| 082 |
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|a 303.4973
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| 090 |
0 |
0 |
|a 303.4973
|b PEN
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| 100 |
1 |
0 |
|a PENN
|h Mark J.
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| 245 |
1 |
0 |
|a Microtrends :
|b the small forces behind tomorrow's big changes
|c Mark J. Penn with E. Kinney Zalesne
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| 260 |
0 |
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|a New York :
|b Twelve Hachette Book ,
|c 2007
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| 300 |
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|a 425p. :
|b ill. ;
|c 24cm.
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| 504 |
0 |
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|a You have to look at and interpret data to know what's going on, and that conventional wisdom is almost wrong and outdated. The nation is no longera melting pot.We are a collection of communities with many individual taste and lifestyles. Those who recognize these emerging group will prosper. Penn show reader how to indentify the microtrends that can tranform a bisiness enterprise, tip an election, spark a movement, or change your life. In today's world, small group can have the biggest impact.
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| 650 |
0 |
0 |
|a Social change
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| 650 |
0 |
0 |
|a Social influence
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| 650 |
0 |
0 |
|a United States
|x Population, social aspects
|
| 700 |
0 |
0 |
|a Zalesne
|h E.Kinney
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| 999 |
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|a B000012864
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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