APA (7th ed.) Citation

PRAHALAD. (2008). The new age of innovation: Driving co-created value through global networks. McGraw-Hill.

Chicago Style (17th ed.) Citation

PRAHALAD. The New Age of Innovation: Driving Co-created Value Through Global Networks. New York: McGraw-Hill, 2008.

MLA (9th ed.) Citation

PRAHALAD. The New Age of Innovation: Driving Co-created Value Through Global Networks. McGraw-Hill, 2008.