The new age of innovation : driving co-created value through global networks - PRAHALAD (New York : McGraw-Hill, 2008)
The new age of innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experience with customers, one at a time. To achieve this, CEO's executives, and mangers at every level must transform their business processes, technical systems, an supply chain management, implementing key social and technological architecture requirement to create an ongoing innovation advantage.
Keywords: Customer relations; Strategic planning