Getting to big the small way - PRESTIPINO (New York : McGraw-Hill, 2008)
The author shares his knowledge and insights in Getting to Big the Small Way, a hand-on resource for identifying where small changes in your business will achieve the greatest gains- without subjecting it to undue costs or unacceptable risks. Presenting concrete techniques for developng a focused business strategy, the author provides the necessary tools in order to trigger big advances in market share, competitiveness, and the bottom line.
Keywords: Organizational change; Organizational effectiveness