Predictably irrational : the hidden forces that shape our decisions

Bibliographic Details
Main Author: ARIELY
Format: Book
Published: New York : HarperCollins Pubs. , 2008
Subjects:
Description
Physical Description:xxii,280p. : ill. ; 24cm.
Bibliography:The author is a genius at understanding human behavior, no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. The book will reshape the way you see the world, and yourself, for good.
ISBN:9780061353239