Predictably irrational : the hidden forces that shape our decisions

Bibliographic Details
Main Author: ARIELY
Format: Book
Published: New York : HarperCollins Pubs. , 2008
Subjects:

MARC

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020 0 0 |a 9780061353239 
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082 |a 330 
090 0 0 |a 330   |b ARI 
100 1 0 |a ARIELY   |h Dan 
245 1 0 |a Predictably irrational :   |b the hidden forces that shape our decisions   |c Dan Ariely 
260 0 0 |a New York :   |b HarperCollins Pubs. ,   |c 2008 
300 |a xxii,280p. :   |b ill. ;   |c 24cm. 
504 0 0 |a The author is a genius at understanding human behavior, no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. The book will reshape the way you see the world, and yourself, for good. 
650 0 0 |a Consumer behavior 
650 0 0 |a Decision making 
650 0 0 |a Economics Psychological aspects 
999 |a B000012863   |b MONOGRAPH   |c OPEN SHELF   |e Default branch