Predictably irrational : the hidden forces that shape our decisions - ARIELY (New York : HarperCollins Pubs., 2008)
The author is a genius at understanding human behavior, no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. The book will reshape the way you see the world, and yourself, for good.
Keywords: Consumer behavior; Decision making; Economics Psychological aspects