Persuasion IQ : the 10 skills you need to get exactly what you want - MORTENSEN (New York : Amacom, 2008)
Mastering Persuasion IQ techniques will translate directly to winning more clients,' reading' people more quickly amd accurately, deriving more satisfaction from personal and family relationships, closing more sales, earning more than you ever dreamed....And, perhap most importantly, hearing that magic word "YES! more often. So whether you're selling a product, an idea, a plan, or yourself, Persuasion IQ gives you the know-how, the tools, and the confidence to succeed-every time.
Keywords: Business communication; Influence (Psychology); Persuasion(Psychology); Success in business; Success -- Psychological aspects