Groundswell : winning in a world transformed by social technologies
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| Format: | Book |
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Boston :
Harvard Business ,
2008
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| Physical Description: | xiii,286p. ; 24cm. |
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| Bibliography: | Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. |
| ISBN: | 9781422125007 |