Groundswell : winning in a world transformed by social technologies

Bibliographic Details
Main Author: LI
Other Authors: Bernoff
Format: Book
Published: Boston : Harvard Business , 2008
Subjects:

MARC

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020 0 0 |a 9781422125007 
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082 |a 303.4833 
090 0 0 |a 303.4833   |b LI 
100 1 0 |a LI   |h Charlene 
245 1 0 |a Groundswell :   |b winning in a world transformed by social technologies   |c harlene Li, Josh Bernoff 
260 0 0 |a Boston :   |b Harvard Business ,   |c 2008 
300 |a xiii,286p. ;   |c 24cm. 
504 0 0 |a Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. 
650 0 0 |a Information society   |x Economic aspects 
650 0 0 |a Online social networks   |x Economic aspects 
700 0 0 |a Bernoff   |h Josh 
999 |a B000013126   |b MONOGRAPH   |c OPEN SHELF   |e Default branch