Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Bibliographic Details
Main Author: JAF
Format: Book
Published: New Jersey : John Wiley & Sons , 2007
Subjects:

MARC

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100 1 0 |a JAF   |h Joseph 
245 1 0 |a Join the conversation :   |b how to engage marketing-weary consumers with the power of community, dialogue, and partnership   |c Joseph Jaffe 
260 0 0 |a New Jersey :   |b John Wiley & Sons ,   |c 2007 
300 |a 300p :   |b ill. ;   |c 23cm. 
504 0 0 |a This book provides marketing professionals with a blend of inspirational guidance and practical evidence for joining the conversation. The author is an activist for necessary behavior change, and we'll all benefit from his witty yet thoughtful conversation in this enjoyable book. 
650 0 0 |a Business communication 
650 0 0 |a Customer relations 
650 0 0 |a Marketing 
650 0 0 |a Relationship marketing 
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