Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership - JAF (New Jersey : John Wiley & Sons, 2007)
This book provides marketing professionals with a blend of inspirational guidance and practical evidence for joining the conversation. The author is an activist for necessary behavior change, and we'll all benefit from his witty yet thoughtful conversation in this enjoyable book.
Keywords: Business communication; Customer relations; Marketing; Relationship marketing