| Bibliography: | In the first book, the author shows that the real secret to Welch's immense success as a leader was Welch' ability as a master communicator. Welch launced a communication revolution that took GE from a ponderous supertanker of a company, to what Welch called a high-speed "cigarette boat" capable of radical moves and rapid learning from the berst institutions in the world. This book gives you a front row seat ro Welch's 20-year campaign to transform GE, Lane's firsthand, fly-on-the-wall account reveals some of Welch's most vivid and exciting moments. |
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