The necessary art of persuasion - CON (Massachusetts : Harvard Business School Pub Corp, 2008)
Managers today can no longer rely on formal power to persuade people. Increasingly, you must negotiate shared solutions and learn from colleagues and employees to solve problems and achieve goals. This book provides you with the information needed to fulfill your managerial mandate-getting work done through others.
Keywords: Communication in management; Persuasion (Psychology) in organizations