Harvard business review on emerging markets (Massachusetts : Harvard Business School Pub. Corp, 2008)
Few businesses can ignore the tremendous potential of emerging markets. But if you're unprepared, venture into developing regions at your perils. First, you must carefully weigh your options-including which countries to enter and how to create balance between your global and local strategies. In this book, discover how to minimize your risk and develop the tactics you need to capture-and retain-value in these fast-growing areas.
Keywords: Developing countries-Commerce; International business enterprises-Developing countries